Hawthorne Inn has gone high-tech with a paperless menu option for viewing food and drink selections.
On Dec. 5, the inn began offering customers a choice between a traditional paper menu or a wireless computer tablet programmed with the restaurant’s selection of food, wine and signature cocktails.
Using the tablets, restaurants can describe each menu item in detail including ingredients, nutritional facts and photos. They can also publicize events and promotions such as wine pairings on the tablets, and instantly modify their digital menus to feature specials.
The interactive digital dining experience is made possible through software developed by Maxx Menu. Security measures have been built into the software; alarms sound if anyone tries to carry a tablet out the door.
Providing more information to the customer who views the menu on a tablet can lead to a potential increase in revenue of 20 percent, according to information on the Maxx Menu website.
Hawthorne Inn is undergoing a transformation courtesy of new owner Syed Bokhari. The first phase has been completed with the recent opening of Bar 2421, a name taken from the inn’s address at 2421 Berlin Turnpike.
For reservations or information, call 860-828-3571 or go to http://www.hawthorne-inn.com.
For information on Maxx Menu, visit www.maxxmenu.com.